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You are Invited

Association of Collegiate Marketing Educators 

Fall 2023 Colloquium

__________

Featuring Keynote Speaker

Gerald Zaltman

Harvard Business School and Olson Zaltman

 

Wednesday, December 6, 2023

Held via Zoom

Schedule

Keynote Session with Dr. Gerald Zaltman

Metaphor and the Making of Meaning   [Click here for more information

      9:00-10:00 a.m. Eastern Standard Time (EST)

      (15:00-16:00 GMT)

 

Concurrent Breakout Sessions

       Session A – Navigating Tomorrow: The AI Revolution in Consumer Engagement 

       Session B – Global Problems, Global Research Solutions

            10:15-11:00 a.m. EST

            (16:15-17:00 GMT)

 

Networking Session

            11:15-11:45 a.m. EST

             (17:15-17:45 GMT)

 

This free event is open to faculty, students, and industry practitioners. 

Registration is required. Click here to register. 

ACME Fall 2023 Colloquium

Breakout Sessions

    10:15-11:00 a.m. EST (16:15-17:00 GMT)

Session A [Click here for more information]

       Navigating Tomorrow: The AI Revolution in Consumer Engagement 

                Mousumi Bose, Fairfield University

                Maria Petrescu, Embry-Riddle Aeronautical University

                Danielle Willets, Little Dog Social Media

                Hai Wu, Founders of MeiKTV, Orange Hotel Group, and SmartTravel in China

 

Session B [Click here for more information]

       Global Problems, Global Research Solutions

                Irfan Ahmed, Sam Houston State University

                Vivekshankar Natarajan, Lamar University 

                                                       __________

 

ACME Fall 2023 Colloquium

Networking

11:15-11:45 a.m. EST (17:15-17:45 GMT)

ACME Fall 2023 Colloquium

Session Descriptions

 

Keynote Session

Metaphor and the Making of Meaning

Gerald Zaltman, Harvard Business School and Olson Zaltman

 

Metaphors, the seeing one thing in terms of another, are central in our understanding of the world around us. Some research even suggests that we use about six metaphors per minute of speech, most of which is unconscious. This presentation will explore embodied cognition, which is an important source of metaphor; so-called deep metaphors; and metaphor’s role in the co-creation of meaning. Examples of the commercial use of metaphor will be provided, along with some guidelines for the effective use of metaphor.

 

Breakout Session A

Navigating Tomorrow: The AI Revolution in Consumer Engagement

Mousumi Bose, Fairfield University

Maria Petrescu, Embry-Riddle Aeronautical University

Danielle Willets, Little Dog Social Media

Hai Wu, Founders of MeiKTV, Orange Hotel Group, and SmartTravel in China

 

Embracing the future, businesses harness AI for predictive analytics, foreseeing consumer behavior, market trends, and sales patterns. AI-based chatbots redefine customer service with instant, personalized responses. Social media becomes a powerhouse as AI conducts sentiment analysis, evaluating public feelings about brands in real-time. This trio of innovations amplifies consumer engagement, allowing businesses to adapt swiftly, create seamless interactions, and build stronger connections in our dynamic digital landscape. Welcome to the era where AI propels businesses into a realm of unparalleled understanding and responsiveness, shaping a new narrative for consumer engagement.

  

Breakout Session B

Global Problems, Global Research Solutions

Irfan Ahmed, Sam Houston State University

Vivekshankar Natarajan, Lamar University

 

As we approach the quarter mark of the 21st century, we stare at numerous threats to humanity that may, individually or in combination, lead to disastrous consequences if not addressed in a timely and effective manner. This session will help participants become aware of the possibilities of engaging in research that could possibly bring about changes in the human condition by studying the nature of global problems, ascertaining patterns of individual and market behavior, and offering solutions for businesses and policymakers. The "Wicked 7" framework, proposed by Christian Sarkar and Philip Kotler, will form the basis of discussion on research possibilities utilizing global engagement among marketing scholars.

Anchor 1

ACME Fall 2023 Colloquium 

Speakers

Keynote Speaker

Gerald Zaltman, Harvard Business School and Olson Zaltman

 

Dr. Gerald Zaltman is the Joseph C. Wilson Professor of Business Administration Emeritus at the Harvard Business School. He was Co-Director of The Mind of the Market Laboratory at HBS and an active member of Harvard University’s Mind, Brain and Behavior Initiative. He is a co-founder of the research-based consulting firm of Olson Zaltman Associates whose clients include some of the world’s most respected firms. Olson Zaltman Associates has worked in over 40 countries developing deep insights about consumer behavior. Professor Zaltman holds a Ph.D. in sociology from The Johns Hopkins University, an M.B.A from the University of Chicago, and B.A. from Bates College.

 

Dr. Zaltman is the inaugural recipient of the ACME Trailblazer Award for Impactful Contributions in Marketing. The ACME Trailblazer Award recognizes and honors an esteemed scholar for their sustained, high-impact, and exceptional research contributions.  

 

To read more about Dr. Zaltman, click here.
 

Breakout Session Speakers 

 

Mousumi Bose, Fairfield University

Maria Petrescu, Embry-Riddle Aeronautical University

Danielle Willets, Little Dog Social Media

Irfan Ahmed, Sam Houston State University

Vivekshankar Natarajan, Lamar University

Hai Wu, Founders of MeiKTV, Orange Hotel Group, and SmartTravel in China

Mousumi Bose Godbole: Mousumi Bose Godbole is an Associate Professor of Marketing at Fairfield University, Fairfield, USA. She obtained her PhD. from Louisiana State University. She has published in many international journals such as European Journal of Marketing, Psychology & Marketing, Journal of Consumer Marketing and others. Her research interests are consumer learning, shopping and information processing. She has recently become interested in research related to AI and marketing. Her teaching interests are Principles of Marketing, Advanced Marketing Research and Brand Management.

 

Maria Petrescu: Dr. Maria Petrescu is an Assistant Professor of Marketing at the Worldwide College of Business, ERAU. She obtained her Ph.D. in Business Administration and Marketing from Florida Atlantic University and an MBA from Nova Southeastern University. She also has graduate studies in public management and European affairs from Ecole Nationale d’Administration in Paris, France. Her research interests include business analytics, artificial intelligence in business, and digital communication deception. Dr. Petrescu has published articles in journals such as the Journal of Business Research, Industrial Marketing Management, Psychology & Marketing, Journal of Marketing Management, and the Journal of Product and Brand Management. She is also co-editor of the Journal of Marketing Analytics.  

 

Danielle Willetts: Danielle Willetts, owner and "Big Dog" of Little Dog Social Media has been a marketing and brand professional for nearly 20 years. For the last decade, Little Dog has focused on helping businesses grow through digital marketing strategies, website management, and social media. In 2022, Little Dog and its 45 employees celebrated ten years in business, and to date, it has served more than 1,500 companies with customers in more than 40 states.

Irfan Ahmed is currently an Associate Professor of Marketing at Sam Houston State University in Huntsville, Texas. Prior to this, he has been on the faculty at Texas A&M University and the University of Alaska Anchorage. His research focuses on issues relating to services marketing, advertising, customer satisfaction studies, and competitive strategy.

VivekShankar Natarajan is a Professor of Marketing in the Department of Business at Lamar University in Texas, USA. He holds a Ph.D. in marketing from the University of Texas at Arlington. 

 

Mr. Hai Wu, Founders of MeiKTV, Orange Hotel Group, and SmartTravel in China.  Mr. Wu was the former senior vice president of Ctrip.com, a NASDOQ listed company.  As a pioneer in AI revolution, Mr. Wu brought many AI applications to traditional industries and changed the landscape of marketing in these industries.  

This free event is open to faculty, students, and industry practitioners. 

Registration is required. Click here to register.

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