EVENTS
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ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS | FEDERATION OF BUSINESS DISCIPLINES
53rd Annual ACME Conference ● March 18-21, 2026
Renaissance Dallas Richardson Hotel, Dallas, TX
Submission Deadline: Sep 15, 2025
The Association of Collegiate Marketing Educators (ACME), in conjunction with the Federation of Business Disciplines (FBD), invites faculty, students, and business practitioners to submit your work for presentation at the 2026 ACME Conference to be held in the beautiful city of Dallas, Texas! ACME is an established academic marketing conference with a collegial atmosphere for professional development, networking, and collaboration. Join us for sharing quality research, engaging teaching ideas, and good fellowship.
Our conference location is a popular tourist destination, offering attractions for every member of the family. Dallas, Texas, is a vibrant and dynamic city known for its rich history, diverse culture, and booming economy. As one of the largest metropolitan areas in the U.S., it serves as a major hub for business, technology, and finance. The city boasts iconic landmarks like the Reunion Tower, Dealey Plaza, and the Dallas Arts District, one of the largest arts districts in the country. Sports enthusiasts can cheer for teams like the Dallas Cowboys, Mavericks, and Stars, while food lovers can indulge in world-famous Texas barbecue and Tex-Mex cuisine. With thriving music and nightlife scene, Dallas offers entertainment for all tastes. Its blend of southern hospitality and modern innovation makes it a top destination for visitors and residents alike.
ACME submissions may have an academic, practitioner, or pedagogical focus. Student paper submissions (doctoral, masters, or undergraduate) are especially encouraged. We invite full competitive papers; extended abstracts; poster submissions; and proposals for special sessions, panel discussions, and workshops. Submissions will be accepted via Microsoft CMT (https://cmt3.research.microsoft.com/ACME2026 ), starting in June 2025. Authors are also invited to include their work, in full paper or extended abstract form, in the ACME Proceedings.
We look forward to seeing you in Dallas, TX, in March 2026!
FOR MORE INFORMATION
Interested in volunteering for the 2025 ACME Conference in Dallas, TX? Contact "Jimmy" Zhenning Xu, ACME Program Chair for 2025-2026, at zxu3@@csub.edu.
Sponsorship Opportunities
Interested in ACME sponsorship opportunities? Contact us before September 30, 2025.

Previous Conferences
During the ACME 2023 Conference, held in Houston, Texas, we celebrated our 50th Annual Meeting and Golden Jubilee Celebration. The Southwestern Marketing Association (SWMA) was founded in 1973 and changed its name to the Association of Collegiate Marketing Educators (ACME) in 2000.
Congratulations to all past and present members on this milestone anniversary!
Below is a list of our conference locations throughout the years.
ACME 2024 - Galveston
ACME 2023 - Houston
ACME 2021 – Virtual
ACME 2020 – San Antonio
ACME 2019 – Houston
ACME 2018 – Albuquerque
ACME 2017 – Little Rock
ACME 2016 – Oklahoma City
ACME 2015 – Houston
ACME 2014 – Dallas
ACME 2013 – Albuquerque
ACME 2012 – New Orleans
ACME 2011 – Houston
ACME 2010 – Dallas
ACME 2009 – Oklahoma City
ACME 2008 – Houston
ACME 2007 – San Diego
ACME 2006 – Oklahoma City
ACME 2005 – Dallas
ACME 2004 – Orlando
ACME 2003 – Houston
ACME 2002 – St. Louis
ACME 2001 – New Orleans
ACME 2000 – San Antonio
SWMA* 1999 – Houston
SWMA 1998 – Dallas
SWMA 1997 – New Orleans
SWMA 1996 – San Antonio
SWMA 1995 – Houston
SWMA 1994 – Dallas
SWMA 1993 – New Orleans
SWMA 1992 – San Antonio
SWMA 1991 – Houston
SWMA 1990 – Dallas
SWMA 1989 – New Orleans
SWMA 1988 – San Antonio
SWMA 1987 – Houston
SWMA 1986 – Dallas
SWMA 1985 – New Orleans
SWMA 1984 – San Antonio
SWMA 1983 – Houston
SWMA 1982 – Dallas
SWMA 1981 – New Orleans
SWMA 1980 – San Antonio
SWMA 1979 – Houston
SWMA 1978 – Dallas
SWMA 1977 – New Orleans
SWMA 1976 – San Antonio
SWMA 1975 – Houston
SWMA 1974 – Dallas
*Southwestern Marketing Association (SWMA)