The 2025 ACME Marketing Conference is now in the books. We hope you had the chance to reconnect with coauthors, friends, and new acquaintances — and left inspired with creative marketing ideas, revolutionary tactics, and emerging marketing technologies. We were honored to welcome hundreds of business scholars, practitioners, and researchers from around the world for a truly memorable gathering.
The 2025 conference featured about twenty-five breakout sessions covering a wide array of marketing topics. We were also privileged to hear from Wil Lowe, the President of the American Indian Chamber of Commerce of Oklahoma, on marketing practices and economic development within Oklahoma's tourism industry.
A highlight for many was the popular "Meet the Editors" session, where attendees had the chance to interact with editors and associate editors from leading journals including Marketing Intelligence & Planning, Journal of Consumer Behavior, Journal of Product & Brand Management, and Journal of Global Marketing.
Last but not least, we also celebrated academic excellence at the FBD Banquet, where Dr. Rajasree Rajamma and a few others were recognized for their service and leadership. Congratulations again to Dr. Rajamma for receiving the Outstanding Educator Award!
We are grateful to everyone who participated in 2025 and helped make the conference such a success. Here's to even more learning, sharing, and networking at ACME 2026 on March 18 - 21, 2026 in Richardson/Dallas TX! We look forward to receiving your submissions.
If you didn't attend the 2024 ACME Marketing Conference, you missed out on one of the most engaging, academic marketing events of the year. We welcomed hundreds of marketing scholars and researchers from all over the world.
This year’s event includes three in-person keynote sessions, an online keynote session, and more than 20 breakout sessions on different marketing topics.
Our keynote speakers, Maureen M. Patton, Executive Director of The Grand 1894 Opera House in Galveston, Texas, and Craig Boleman, Chief Executive, and Chief Creative Officer of SoloShoe Communications, shared how marketing the performing arts has evolved over the past quarter century. Our keynote speaker, Dr. A. Fuat Firat, Professor of Marketing at the University of Texas Rio Grande Valley, shared how marketing scholarship can be helpful given the existential concerns the world is currently facing.
In addition, during our meet the editors session at the conference, our attendees enjoyed the “Meet the Editors” session with the journal editors (or associate editors) from the Journal of Business Research, the Journal of Consumer Behavior, the Journal of Product & Brand Management, and the Journal of Marketing Analytics.
Last but not least, Dr. Atefeh Yazdanparast, the Program Chair of the 2024 ACME Marketing Conference, and Dr. Pushkala Raman were recognized at the FBD Banquet. Congratulations to Dr. Pushkala Raman for winning the Outstanding Educator Award at the 2024 ACME Marketing Conference!
Of course, one of the most important things about attending a conference is the genuine networking and connection building everyone experienced – take a look at the unforgettable moments of the conference in 2024 below:
With a great turnout for our 2024 conference, we focused on engaging with every participate. We are thankful for the opportunity to meet with you at the conference!
Hope to see you in March 2025 in Tulsa, Oklahoma!
Updated: Aug 3, 2024
ACME members from around the world convened at our 2023 conference in Houston, Texas, celebrating our 50th Annual Meeting and Golden Jubilee Celebration! Our conference featured engaging research and teaching presentations, professional development, networking, award presentations, our annual business meeting, a Golden Jubilee dinner, and ACME’s hallmark collegiality. On-ground sessions were held March 8-11, preceded by virtual conference sessions on March 6-7.
Thank you to our sponsors, presenters, authors, officers, track chairs, and many volunteers who made the conference a success. We cannot wait to see you at our 51st Annual Conference in Galveston, Texas, on April 10-13, 2024!