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If you didn't attend the 2024 ACME Marketing Conference, you missed out on one of the most engaging, academic marketing events of the year. We welcomed hundreds of marketing scholars and researchers from all over the world.


This year’s event includes three in-person keynote sessions, an online keynote session, and more than 20 breakout sessions on different marketing topics.


Our keynote speakers, Maureen M. Patton, Executive Director of The Grand 1894 Opera House in Galveston, Texas, and Craig Boleman, Chief Executive, and Chief Creative Officer of SoloShoe Communications, shared how marketing the performing arts has evolved over the past quarter century.  Our keynote speaker, Dr. A. Fuat Firat, Professor of Marketing at the University of Texas Rio Grande Valley, shared how marketing scholarship can be helpful given the existential concerns the world is currently facing. 



In addition, during our meet the editors session at the conference, our attendees enjoyed the “Meet the Editors” session with the journal editors (or associate editors) from the Journal of Business Research, the Journal of Consumer Behavior, the Journal of Product & Brand Management, and the Journal of Marketing Analytics.


Last but not least, Dr. Atefeh Yazdanparast, the Program Chair of the 2024 ACME Marketing Conference, and Dr. Pushkala Raman were recognized at the FBD Banquet. Congratulations to Dr. Pushkala Raman for winning the Outstanding Educator Award at the 2024 ACME Marketing Conference!


Of course, one of the most important things about attending a conference is the genuine networking and connection building everyone experienced – take a look at the unforgettable moments of the conference in 2024 below:




With a great turnout for our 2024 conference, we focused on engaging with every participate. We are thankful for the opportunity to meet with you at the conference!





Hope to see you in March 2025 in Tulsa, Oklahoma!

 

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ACME members from around the world convened at our 2023 conference in Houston, Texas, celebrating our 50th Annual Meeting and Golden Jubilee Celebration! Our conference featured engaging research and teaching presentations, professional development, networking, award presentations, our annual business meeting, a Golden Jubilee dinner, and ACME’s hallmark collegiality. On-ground sessions were held March 8-11, preceded by virtual conference sessions on March 6-7.


Thank you to our sponsors, presenters, authors, officers, track chairs, and many volunteers who made the conference a success. We cannot wait to see you at our 51st Annual Conference in Galveston, Texas, on April 10-13, 2024!

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The Association of Collegiate Marketing Educators proudly announces that the inaugural recipient of the ACME Trailblazer Award for Impactful Contributions in Marketing will be Dr. Gerald Zaltman. The ACME Trailblazer Award honors an esteemed scholar who has blazed a trail in the marketing discipline through sustained, high-impact, and exceptional research contributions.

The award will be presented to Dr. Zaltman during the ACME 2023 Annual Conference in Houston, Texas, being held March 8-11, 2023, where he will also deliver a keynote talk entitled, “Open or Closed? Your Mind, Your Choice!”

Gerald Zaltman is the Joseph C. Wilson Professor of Business Administration Emeritus at Harvard Business School. He previously served as Co-Director of The Mind of the Market Laboratory at HBS and an active member of Harvard University’s Mind, Brain and Behavior Initiative. He is a co-founder of the research-based consulting firm of Olson Zaltman Associates whose clients include some of the world’s most respected firms. Olson Zaltman Associates has worked in over 40 countries developing deep insights about consumer behavior. Professor Zaltman holds a Ph.D. in sociology from The Johns Hopkins University, M.B.A from the University of Chicago, and B.A. from Bates College.

His interests focus on customer behavior and marketing strategy. His best-selling book, How Customers Think: Essential Insights into the Mind of the Market {2003) has been translated into 20 languages. Another best-selling book, co-authored with Lindsay Zaltman, is Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers (2008), which has also been published in multiple languages. This book addresses the unconscious frames that influence consumer and manager thought and behavior. His most recent book is Unlocked: Keys to Improve Your Thinking (2018). He is currently working on a new book, The Art of an Open Mind. He has published 20 books.

Professor Zaltman’s work has been featured in The New York Times, Fortune Magazine, Forbes, US News & World Report, Time, Fast Company Magazine, American Demographics, and other major publications. He is a consultant to corporations around the world and a frequent keynote speaker at major conferences. He has received three patents for market research tools. One patent, the Zaltman Metaphor Elicitation Technique (ZMET), is used around the globe by major firms and international agencies. It has been described by several writers as the most significant innovation in market research in three decades.

For more information about Dr. Zaltman, please click here. 

Click here to register for the ACME 2023 Conference. We look forward to seeing you!


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