Looking Back: Highlights from the 2025 ACME Marketing Conference

The 2025 ACME Marketing Conference is now in the books. We hope you had the chance to reconnect with coauthors, friends, and new acquaintances — and left inspired with creative marketing ideas, revolutionary tactics, and emerging marketing technologies. We were honored to welcome hundreds of business scholars, practitioners, and researchers from around the world for a truly memorable gathering.

The 2025 conference featured about twenty-five breakout sessions covering a wide array of marketing topics. We were also privileged to hear from Wil Lowe, the President of the American Indian Chamber of Commerce of Oklahoma, on marketing practices and economic development within Oklahoma's tourism industry.

A highlight for many was the popular "Meet the Editors" session, where attendees had the chance to interact with editors and associate editors from leading journals including Marketing Intelligence & Planning, Journal of Consumer Behavior, Journal of Product & Brand Management, and Journal of Global Marketing.

Last but not least, we also celebrated academic excellence at the FBD Banquet, where Dr. Rajasree Rajamma and a few others were recognized for their service and leadership. Congratulations again to Dr. Rajamma for receiving the Outstanding Educator Award!

We are grateful to everyone who participated in 2025 and helped make the conference such a success. Here's to even more learning, sharing, and networking at ACME 2026 on March 18 - 21, 2026 in Richardson/Dallas TX! We look forward to receiving your submissions.