Workshop – Dr. Barry J. Babin

Confirmatory Factor Analysis using Structural Equation Modelling (AMOS)
Wednesday, March 2, 2022, 3:30 p.m.- 5:00 p.m., Central Time
Dr. Barry J. Babin is Chair of the Department of Marketing and Morris Lewis Professor of Marketing at the University of Mississippi, University, Mississippi.

ACME AxcessCapon Teaching Innovation Competition – Finalist Presentations

Thursday, March 3, 2022, 8:30 a.m.-10:00 a.m., Central Time

Plenary Session – Mark Romig and Lisa D. Alexis
Marketing New Orleans: The Cultural Capital of the South

Thursday, March 3, 2022, 10:30 a.m.-12:00 p.m., Central Time
Mark Romig is Senior Vice President and Chief Marketing Officer, New Orleans & Company.
Lisa D. Alexis is Director, Mayor’s Office of Cultural Economy, City of New Orleans, and President and CEO, New Orleans Tourism and Cultural Fund Corporation.

Workshop – Dr. Zhenning “Jimmy” Xu

Using R to Create Data Visualizations
Thursday, March 3, 2022, 3:30 p.m.- 5:00 p.m., Central Time
Dr. Zhenning “Jimmy” Xu is an Assistant Professor of Marketing, California State University-Bakersfield, Bakersfield, California.

Plenary Session – Dr. Beheruz N. Sethna
Leading the Way to Success – Ways To Be a Transformational Leader

Friday, March 4, 2022, 10:30 a.m.-12:00 p.m., Central Time
Dr. Beheruz N. Sethna is Regents’ Professor of Marketing, Richards College of Business, University of West Georgia, Carrollton, Georgia.

ACME Awards Ceremony and Annual Business Meeting

Friday, March 4, 2022, 12:15 p.m.-2:15 p.m., Central Time
All ACME members are encouraged to attend as we honor our award winners and hold our Annual Business Meeting.